Program Analysis and Design
The training industry is cut-throat. Many organisations offer substantially similar courses and hope that their customer service or pricing will be their point of difference. While this strategy can work, the industry’s client base is becoming very discerning so it’s less effective than it has been. This means that you need to find a fresh way of differentiating from your competitors in order to build your clientele and establish yourself in the market place.
Given that learner engagement plays such a huge role in your success rate, it’s imperative to consider this from a grass-roots perspective. Engaged learners are more likely to succeed because they are ready to receive the training you are providing. Although your training organisation is only responsible for 50 percent of your learners’ engagement (for more information, download our free Critical Success Factors document by entering your details opposite), this 50 percent is critical to their overall success.
The foundation of any training course is its learning materials. These materials are what your learners will take away with them and they constantly reinforce your learners’ opinions and impressions of their experience with your organisation. If these materials do not contain good and useful information or it is not accessible due to poor copy/editing, use of convoluted language or low readability, they reinforce in your learners’ minds that your organisation does not invest enough in ensuring their success.
Further, even the most talented facilitators can struggle with presenting lectures, workshops and other training with poorly designed learning materials. This may lead to them seeking additional content for their presentations that may not reflect the content mandated by the training course or by your organisation’s overall delivery standards. It can also lead to raised attrition rates because the facilitators feel awkward delivering presentations with little to no direction on what should be taught.
At Thorne Moir, we specialise in forensic analysis of instructional design. This means that we are able to review your materials and assessment tasks to determine how they impact your learners’ engagement. Once we have thoroughly inspected your materials and measured them against our availability and accessibility best-practice benchmarks, we’ll provide you with a detailed report on necessary improvements so that you are able to optimise them. Conversely, if your organisation does not have an in-house instructional designer, we have a team of specialists that can implement the recommendations in our report for you. Contact us now.